War of the Tours takes to Twitter

There has been a lot of controversy this year stirring around the PGA Tour vs. the European Tour.  That discussion will only be heightened after the article “The War of the Tours” by Cameron Morfit in the latest Golf Magazine.  It is clear that since Westwood has become world number 1 that the European tour has gained momentum, but that is not what I want to talk about.

I want to talk about the war of the tours on twitter.  Pro golfers have taken to twitter this past year and it has let them connect with fans on an entirely new level.  I for one think it is fantastic that these pro athletes have embraced twitter as a way to share life on the tour with their fans.  Ian Poulter recently posted a video of the locker room at Augusta and it was beyond cool.  That is something most of us will never see in real life.  As a golf fan, I appreciated him sharing and saw it as a gesture to all of his fans.  Thanks Ian!

Now let’s look at how the tours are doing on Twitter.  The European Tour’s top ten world ranked players have a combined 1,745,991 followers.  The only two players not using twitter in the top ten are Martin Kaymer and Ernie Els.  The other point of note is that nearly 1 million of Europe’s followers come from Poulter.

The top ten world ranked players for the US have a combined 938,423 followers.  Out of the top ten US players not using twitter are Phil Mickelson, Matt Kuchar, Steve Stricker, Jim Furyk, Dustin Johnson and Nick Watney.  Six of the top ten US players are not using twitter and they are right on par with the Europeans if you take out Poulter’s 1 million plus followers.  It is also interesting to note that if you add in Stewart Cink to the American side the US would take the lead with over 2 million followers.

 

You might ask what is the point of all this?  The point is that golf is expanding not only globally with more European players climbing the world rankings, but also expanding out to fans.  Much of the debate around the debate of the PGA vs. European tour is that Finchem is protecting TV ratings here in the states.  It is clear to me that through other avenues (i.e. Twitter) players other than Tiger are increasing the popularity of the game.  People are watching more tournaments this year because they have a reason to root for new players like Bubba, Fowler and McDowell.  They are more connected with fans than ever and it is great for the game.  If you haven’t checked these guys out on Twitter do yourself a favor and follow them.  It is not only entertaining, but you might just get a sneak peak into the world of tour pros rarely seen.

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2 Comments to “War of the Tours takes to Twitter”

  1. Good post, I haven’t read the article but I’ve seen Poulter’s videos and seeing Augusta National from that perspective was really cool. Watching them drive up Magnolia Lane, walk around the locker room, and show the course. Those green jackets are definitely going to be giving Poulter a lecture for that but as a fan I will be forever grateful. I expect Augusta National will be cracking down on mobile devices during the week of the tournament so we probably won’t see footage anything like that again this year!

    • Good point. Even Westwood fired back at Poulter on Twitter saying he didn’t think phones were allowed at Augusta. I hope they keep the posts coming though. What a cool view into these golf tournaments!

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